Flipkart, India’s e-commerce marketplace, has announced its partnership with retail store chain Vishal Mega Mart to facilitate the delivery of essentials at consumers’ doorstep in 26 cities. This comes amidst the COVID-19 pandemic, which has disrupted many supply chains. Consumers across 365+ Vishal Mega Mart stores will be able to order products and get them delivered at their doorsteps by Flipkart .
Consumers can now place an order through the Flipkart app, and the delivery executives will then collect the products from the nearest Vishal store to deliver it to the customer. Kalyan Krishnamurthy, CEO, Flipkart Group, said, “Flipkart, as a committed corporate citizen, is constantly innovating to help fulfill consumers’ needs in these unprecedented times. Our teams are working relentlessly to understand the requirements of each region and forging strategic tie-ups to meet the same. As part of this, our ability to work with the modern retail stores across cities will give consumers access to relevant products while enabling doorstep delivery of groceries and essentials. Backed by our robust technology platform, this will help consumers to have the real-time visibility of essentials available in their area and while also helping with timely doorstep deliveries.”
The pandemic has forced citizens to follow social distancing at all times. However, citizens feel unsafe to venture out in markets, where social distancing often goes for a toss. This has led to an increase in demand for home delivery of essentials, while most businesses are unable to cater to the growing demand across the country owing to various reasons like – reduction in number of workers turning up for duties and disrupted supply chains. The demand for home delivery of essentials is unlikely to fade away anytime soon, as the pandemic continues to force people to stay indoors. Businesses are now looking for innovative ways to fulfill the demands of consumers to survive during the global crisis and in the post COVID world. Flipkart is now planning to scale up to cater to the demands of over 240 cities in the next four weeks.
