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Is ‘going digital’ a good option for the Indian luxury retail market ?

The luxury brands from Rolex to Rolls Royce and Louis Vuitton to Lamborghini, have been facing the challenge of how to maintain an unimagined exclusivity. Therefore, this industry has been the last one to embrace digitization. But, with the outbreak of Covid-19, the rules of this industry demands reform. Covid-19 gave a severe blow to the luxury sale numbers globally and India is not any exception to it. Luxury market, although rapidly growing in India, is still at a very baby stage and thus, a crisis situation like this pandemic is…

WeWork India receives a new batch of funding of $100 million from its parent organization WeWork Global

Sreyashi B

WeWork India, owned by the Embassy Group raised $100 million from WeWork Global and is hopeful of the sustainable growth that the business would see.With this round of funding, US-based WeWork Global has reassured that it is truly committed towards the Indian market. “WeWork India — the global platform that carry collaborative workplace solutions, will receive $100 million funding from WeWork Global to help boost sustainable growth,” the co-working player said. Karan Virwani, CEO, WeWork India pointed out that the flexible workspace industry in India and around the world is…