We don’t like to buy things anymore on MRP. Often there are big margins on most of the products ranges from small to big, and we want value addition from whatever we buy. That’s why discounts are now an unavoidable part of an Indian shopper. Be it online shopping or offline in-store shopping, offers & discounts have been now taken for granted. However, it is the new talk. These deals and discounts that we take for granted today didn’t even exist before. Discounts, coupons and deals were born when brands surfed number of…
Read MoreThe tale of discounts and offers : How it has reformed the customer-brand relationship
