The luxury brands from Rolex to Rolls Royce and Louis Vuitton to Lamborghini, have been facing the challenge of how to maintain an unimagined exclusivity. Therefore, this industry has been the last one to embrace digitization. But, with the outbreak of Covid-19, the rules of this industry demands reform. Covid-19 gave a severe blow to the luxury sale numbers globally and India is not any exception to it. Luxury market, although rapidly growing in India, is still at a very baby stage and thus, a crisis situation like this pandemic is…
Read MoreIs ‘going digital’ a good option for the Indian luxury retail market ?
